The Next Best Wing / Buffalo takes its wings seriously. So, with the Super Bowl approaching, we took a new contender straight to the birthplace of Buffalo wings. And while fiercely proud locals weren’t about to give the crown to an outsider, they had to admit Perdue makes The Next Best Wing.

Designed to stir up debate, the campaign delivered 31x average engagement on social, +40% brand visibility in AI searches, and a unit sales increase.