Not long ago, emojis painted a pretty limited picture of what girls could be. There were princesses, brides and dancers, but not much else. It was time for change. As the follow-up to the iconic Always #LikeAGirl campaign, we rallied girls worldwide to demand new, non-stereotypical emojis, successfully inspiring the Unicode Consortium, Google, and Apple to add over 100 empowering emojis for girls on all mobile phones.

4 One Show Pencils in Social Media + Cross Platform / D&AD Wood Pencil / Eurobest Grand Prix / #1 Ad on YouTube / Global Effie Gold / North America Effie for Positive Change / Cannes Lions Shortlist  / #1 Ad on YouTube / 2 Leo Burnett GPC 8-Ball / Over 1.5 billion earned impressions