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Isabela Ferreira //

Creative Leader

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Always #LikeAGirl Emoji

When the world's most universal language tells girls that all athletes and occupations are men, it's time for change. We rallied girls worldwide to demand new, non-stereotypical emojis, successfully inspiring the Unicode Consortium, Google, and Apple to add over 100 empowering emojis for girls on all mobile phones.

4 One Show Pencils in Social Media + Cross Platform / D&AD Wood Pencil / Eurobest Grand Prix / #1 Ad on YouTube / Global Effie Gold / North America Effie for Positive Change / Cannes Lions Shortlist  / #1 Ad on YouTube / 2 Leo Burnett GPC 8-Ball / Over 1.5 billion earned impressions

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